ADIDAS: HARDWIRED
I worked on pre-production and post production for this project.
The outputs consisted of four instagram stories to promote the Adidas ‘Hardwired’ pack.
The team gave me their concept for the
four stories, and I turned it into a
storyboard featuring Roberto Firmino.
The storyboard was useful to clearly communicate the ideas across teams within the agency and
to the clients - Adidas and Sports Direct.
The storyboard was taken to the video shoot and shown to Firmino to give clear direction. It allowed everyone to clearly understand what needed to be achieved from the shoot.
During post production I worked
alongside Andy Hopper, a very talented
3D artist/animator/compositor, to
create the final outputs.
Please see storyboards below.
Insta-story 01: ‘Confidence’
Insta-story 02: ‘Unstoppable’
Insta-story 03: ‘Creativity’
Insta-story 04: ‘Responsibility’
DIRECTION/CONCEPT
Dink Digital, Andy Hopper
STORYBOARDING
Laura McHugh
VIDEO CAPTURE
Dink Digital
VIDEO EDITING
Andy Hopper, Jamie Sivers
ILLUSTRATION
Laura McHugh
FRAME BY FRAME ANIMATION
Laura McHugh
3D SCAN
Rob Walters
MOTION GRAPHICS
Andy Hopper
3D ANIMATION
Andy Hopper