ADIDAS MUTATOR
Adidas Mutator Predator football boot
This is a social media content piece I worked on to advertise the Adidas Mutator Predator football boot.
I created designed and animated all elements of this piece, whilst still adhering to the brand guidelines provided by Adidas.
The animations needed to show the player mutating into an otherworldly demon-like figure, as he unboxes the boots.
The boots give an unfair advantage to the player who chooses to wear them.
One of the main features of this boot is the ‘DemonSkin’ (spikes) that encase the foot, this needed to be visually prominent in the animation.
This piece had a high engagement rate on social media.
DIRECTION/CONCEPT
Laura McHugh, Jamie Sivers
ILLUSTRATION, ANIMATION
Laura McHugh
VIDEOGRAPHY/EDITING
Jamie Sivers
MOTION GRAPHICS
Jamie Sivers